Driving the most targeted traffic to a website, or blog, is just part of the game for every marketer. Obviously, traffic doesn?t generate itself, and having a site isn?t enough. But you need to realize that it?s imperative to give people a good reason to first, want to go to your site, and secondly? to stay there and return. You?ll need to be prepared to spend time and effort to start getting traffic to your sites, but also realize it?s not impossible to do, or hard. If you?re really serious about your business, you?ll set aside some time each day to work on building traffic. If you do this enough, you?ll begin to get traffic in ways you?re not aware of as word spreads. In the meantime, however, here are some things you can do to start bringing in visitors.
You can see immediate traffic if you use press releases. You?ll have no problems at all finding places to distribute a press release. As with most everything else, you can find sites that charge for premium distribution, and others are free to use. It?s possible that your PR can get used by online/offline media outlets, but it has to be well-written and the product needs to be good. If that happened your traffic could spike significantly, overnight. What kind of effect would that have on your product sales?
You can increase your exposure by guest posting on websites, or blogs. Article directories are fine, but if you can get your content onto an independent blog, you will be able to tap into that blog?s existing audience. You will get traffic if people read your content, like it, and it?s well done. All the better if you can approach highly trafficked and respected sites/blogs and convince them to publish your content. You?ll just need to develop good relationship building skills.
It?s always a good idea to incorporate offline marketing in addition to online, of course. Do not underestimate the power of offline advertising to drive traffic to your website. If your ad copy is good, a classified ad in offline publications can be powerful. Giving away freebies like coffee cups, mousepads, and pens, etc can help to spread the word about your site. Marketing in offline venues will reach an audience of people who may not be used to IM techniques, so that could help you with sales.
You might have gotten into this arena with the hope that you wouldn?t have to do any work at all. You will have to put some work into it, some effort? but it?s not like hard labor, or anything. If you do that, with the right efforts you can see hundreds if not thousands of visitors to your sites. So just start taking action and you?ll see great results.
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